It's no secret that Mauricio Pochettino wants Tottenham Hotspur to match his ambition going forward.
The Argentine has pushed Spurs as far as he believes they can go under current restraints, feeling the club need more investment and desire in order to move towards trophies.
Speaking after Spurs' final game of the season last weekend, Pochettino made his beliefs clear.
"The club's ambition is always to win but it is not easy to find the way," he said. "I think it is so important that we are going to move to the new stadium, but not only that is going to make us close to winning.
"I think they're going to listen to me, of course, but sometimes I have some crazy ideas. But you need to be brave in this kind of situation, in our club with our unbelievable fans, and take risks. I think it's a moment for the club to take risks and try to be competitive."
Talks with chairman Daniel Levy took place over the weekend as Pochettino and reportedly went well.
So well, in fact, that the club are lining up an ambitious signing already.
According to the Telegraph, Spurs hope to move forward with plans for Manchester United's Anthony Martial.
The Frenchman is widely assumed to be leaving Manchester this summer after falling out of the plans for both United boss Jose Mourinho and French national team manager Didier Deschamps.
Martial only made the standby list for France's 2018 World Cup squad - something that will only motivate him to move clubs.
One asset Spurs have in their favour for any potential Martial transfer is wantaway defender Toby Alderweireld.
Alderweireld is being courted by United and while the Telegraph again says that a swap deal is unlikely, it opens the door to both teams perhaps getting what they need.
Tottenham securing a player as talented as a 22-year-old Martial would put the rest of the league on notice - especially with their reputation for developing young attacking players.
The progress of Harry Kane, Christian Eriksen, and Dele Alli is surely something that Martial would look at and feel tempted by.
It's only a matter of getting the deal done.