We’ve seen our fair share of terrible promos and segments in the WWE over the years, but one thing which fans witnessed on Monday Night RAW this week has drawn plenty of criticism online.
Fans found it so bad that they were debating whether it was worse than Alexa Bliss' 'This Is Your Life' promo on Bayley.
As soon as the announcement was made by Sami Zayn, fans knew that the former NXT Champion bringing out Bobby Lashley’s ‘sisters’ on Monday wasn’t going to be as straightforward as he explained.
What we saw were three men dressed as women take to the ring, before The Dominator cleaned house to continue building on the feud between the pair. However, it didn’t take long for fans to vent their frustrations on a platform like Twitter as some laughed at the fact that WWE, once again, failed to get the fans caring about Lashley - claiming that they took the completely wrong angle.
Others poked fun at how bad the segment was and warned FOX to pull out of their billion dollar deal with the company, but most of the criticism stemmed from the fact that the promo was viewed as transphobic.
However, speaking on the latest edition of Wrestling Observer Live, Bryan Alvarez has revealed that the WWE may have very well aired the lousy segment knowing that it was terrible and wouldn’t go down well with fans.
He stated that WWE hoped the segment would get some heat and attention - which it did as it was trending on Twitter throughout Tuesday.
According to Ringside News, he said: “I know everyone hated everything with Sami Zayn and Bobby Lashley’s alleged sisters. Honest to god, I don’t have a lot of feelings about it, because have you been watching WWE for the last 25 years?
“This is what they love to do. Just a bad segment, it was designed to be bad, they knew it was going to be bad going in. They hope it gets a little bit of heat.
“They hope that train wreck television viewership number [increases] during the RAW ratings.”
It looks like WWE’s strategy ended up working exactly how they wanted it to, even if there were fans on social media calling them out after it aired.
They do have to be careful, though. The timing of this couldn’t be worse when WWE is moving to new networks for both RAW and SmackDown LIVE.
When you take into account that fan outcry over the Fabulous Moolah Battle Royal at WrestleMania 34 saw Snickers - their advertising partners - tell WWE to rename the contest, similar adverse reactions from fans can cause something more serious based on ‘controversial’ segments like this one.
Even if it was a short-term 'win' for the company.
What do you make of the fact that WWE purposely made Bobby Lashley’s segment with Sami Zayn terrible? Have YOUR say in the comments section below.