The WWE has tried to get the fans to embrace Roman Reigns, but nothing they are doing seems to be working.
Portraying Brock Lesnar as the money-grabbing villain that doesn't care about the business one bit didn't work, as The Beast defeated The Big Dog in the main event of WrestleMania 34 and then at the Greatest Royal Rumble.
Trying to make the fans believe that the management is holding him down and don't want him anywhere near the Universal Championship isn't accepted by anyone, while having him team up with Seth Rollins - who is perhaps the most over star in all of WWE right now - hasn't worked either.
Reigns is still booed, and the plan to have Jinder Mahal, who is equally as disliked as Reigns, hasn't swung in Reigns' favour either as fans refuse to pick the lesser of two evils. Instead, they're happy spouting venom at both men equally.
The answer from the fans is simple; turn Reigns heel. For the WWE, that plan isn't feasible as they want the company to be built around him, and having him as the villain isn't the best way to do that. Instead, they're focusing on the usual blueprint by pushing him in the hope that one day, the fans somehow cheer for him.
Former Monday Night RAW general manager Eric Bischoff also knows where the WWE has gone wrong with Reigns.
The mastermind behind the rise of WCW has claimed that Reigns isn't to blame one bit in this situation. Instead, when he spoke to Chris Van Vliet, Bischoff revealed that WWE hasn't packaged Reigns properly and they're to blame for forcing him down the fans' throats.
According to NoDQ, he said: "Is he a fan favourite if that’s what you mean by over? No. Does he have the right kind of heat that is constructive and can be used in order to advance a storyline? Questionable.
"But I don’t think that that’s Roman’s fault. I think the way he’s been packaged and the way he’s been presented and dare I say it, because I don’t like to be critical but there’s no other way to say it, he’s been forced down everybody’s throats for two years.
"But no matter how good you are, I don’t care if you’re Vince McMahon or you’re Steven Spielberg or if you’re William freaking Shakespeare, it’s doesn’t matter. The audience is only going to go so far.
"You can only force that fish to swim upstream until it just gets tired as has to go the other way. I wish they would turn him heel. I wish they would embrace that.”
Fans will agree that perhaps the biggest reason they dislike Reigns is because of the WWE's desire to push him over and over - even if it's not something they want.
When former employees are stating the same thing, maybe it's time for Vince McMahon to reevaluate and change his plans for Reigns.
What do you make of what Eric Bischoff has said about WWE's handling of Roman Reigns? Have YOUR say in the comments section below.