Now it might be 18-months old, and slightly 'old news', but watching what happened in Kell Brook's next opponent's last fight is both comical, and outrageous.
And it's current, because the recipient of the 'ice bucket challenge' will step into the ring to face Britain's Brook on July 28.
Brook will take on Canadian fighter Brandon Cook (21-1-0) in an undercard bout to determine whether he has a genuine shot at a title fight. He'll be in the ring before Joseph Parker and Dillian Whyte square up against each other.
Back to last year.
The feisty Canadian took on another up and coming Canadian super welterweight Steven Butler in Montreal's Bell Centre; Butler's backyard. In a scrappy fight, Cook prevailed and won the fight by way of knockout.
However, Butler's local fans were unhappy with the referee, judges, organisers - Brandon Cook especially - and decided to start fighting in the bleachers. Crowds fighting in the stands is not unheard of in boxing, sadly it happens a bit too regularly, but this went a step further.
After the bout, the victorious Cook was heading back to his corner when projectiles, including water bottles, beer bottles, chairs and ice buckets started raining down on the ring. A disgruntled Butler shoved Cook from behind - right into the path of an incoming ice bucket.
The video does not comfy watching. The bucket catches Cook in the temple and he goes down like he's been floored by an, um, ice bucket.
The groggy 32-year old Cook was escorted from the ring, but as hostility towards the Ontarian intensified, he fled the arena and was taken to hospital for an assessment before being released.
In an interview at the time with Canada's Global News, Cook said: "I'm pressing charges because no athlete should ever have to deal with that."
He added: "All of a sudden he (Butler) pushed me into the way of a flying object I thought was a bottle. But it was a big can. It was pretty heavy, it was one of the hardest hits of the fight."
He ended the interview by saying: "I still can't believe the way that happened. Then fights started breaking out everywhere."
Security guards managed to overpower the rioting fans and arrests were made, including that of a 22-year-old man charged with assault, and another Montreal local 23, facing an accusation of armed assault.
The scheduled Brook vs. Cook world title eliminator will be a good match-up. Brook's promoter Eddie Hearn says a victory of Cook would put Kell Brook in pole position for a shot at a world title fight. Brook was impressive when he stopped Sergey Rabchenko back in March.
Brook has only lost two fights in his professional career, one an ill-advised step up to middleweight scrap against Gennady Golovkin, and a second loss back in 2017 when he lost his IBF welterweight title to Errol Spence.
There's no doubting Brook's courage, the question is whether his body will hold out. In both defeats, he's sustained broken eye-sockets which has forced him to take 10-months out of the game.
The fight will take place at London's O2 Arena on July 28.
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