Along with the regulars like Ian Wright and Lee Dixon, ITV Sport have splashed the cash on some big names from the world of football to provide analysis at this summer’s World Cup finals.
Ryan Giggs, Gary Neville, Roy Keane and Henrik Larsson have all featured since the tournament kicked off on Thursday afternoon.
Two other high-profile footballing stars on the ITV Sport team this summer are Patrice Evra and Eni Aluko.
Aluko, who has just signed for Juventus and has made over 100 appearances for England, has impressed in her new role over recent days.
The 31-year-old’s analysis has been widely praised on social media and football fans have enjoyed the fact that ITV have employed a big name from the women’s game.
This simply wouldn’t have happened in past tournaments.
Aluko was on punditry duty for ITV on Sunday afternoon for the Group E clash between Costa Rica and Serbia, working alongside Evra and Larsson, while Jacqui Oatley was the presenter.
Evra blasted for 'patronising' Aluko
However, before the game kicked off there was a rather awkward moment involving the former Chelsea Women’s forward and Evra.
Aluko had just finished making a point about Costa Rica’s strengths when Evra said “very good” and applauded while facing the camera. Watch it here…
This has caused a fierce backlash on social media, with football fans accusing the former France international of being condescending and sexist.
Evra seemed genuinely surprised by Aluko’s analysis of Costa Rica, for some reason.
Viewers left shocked by Evra's reaction
It was certainly a cringeworthy moment for viewers, even if it wasn’t Evra’s intention to come across as patronising.
No doubt ITV will be having words with the former Manchester United star, warning him against doing the same thing again in future.
Aluko could be forgiven if she also had words with her colleague during the match.
Evra comes across as a loveable guy usually but he's made a bit of a fool of himself here.