Yeah, but for one of us, it will be different! We won’t sell and they won’t want to go. Until this week, this has been the credo of followers of the glorious and unique team called Glasgow Celtic. The Kieran Tierney saga - media reports suggest Everton want the full-back - will test that faith to the limits. And may have consequences well beyond Balance Sheets and bragging rights. This is a moment of serious reflection for all rational Celtic fans. Celtic, to its internal credit, has defined the sustainable modern playing-trading strategy of a big club from a small league. It’s common to Sporting Lisbon, Anderlecht, Ajax, Benfica, Porto, but none has done it better than Celtic. In execution and communication to the brethren. It goes like this: you attract exciting young talent globally with a simple elevator pitch: you can growth hack your career with us by getting Champions League exposure now. You also play domestically in front of 60k each fortnight, and you’re pretty much guaranteed three major honors each Spring. You will stay for us only for two years, at which point we will actively market you to the Premier League (or Southampton as fact would have it). You will reach your nirvana, and become rich. And as a bonus, you will play for two years in front of the greatest fans in the world.  It’s a win/win. Where do I sign? This is the Glasgow Celtic business model, no more no less. Add in a top class coach in need of a CV polishing, and a CEO of excellent ruthlessness, and you have a fantastic club, delivering much more than it should, trapped as it has been, in the cage of a small TV market.