The way Brock Lesnar is portrayed on Monday Night RAW and pay-per-views compared to live events is very different.
Whenever he does compete on a pay-per-view or appears on the red brand, the reaction is usually negative, even though he puts fans in seats.
Now, the WWE fans want The Beast to drop the Universal Championship to a star that will regularly appear and defend the gold on Monday's.
Nobody can blame them - that hasn't been the case since Kevin Owens held the crowd all the way back in 2016.
When it comes to live events, however, it's an entirely different story on paper.
Lesnar is used as a star attraction; he's a proven draw that is used to gauge interest and sell tickets because it's quite rare to see him in action that isn't televised.
This is why he isn't met with nuclear heat from the fans in attendance who pay good money to see a freak athlete like him compete.
However, Dave Meltzer of the Wrestling Observer recently revealed just why WWE decided to make his matches much shorter during those live events.
When speaking on the latest edition of Wrestling Observer Radio, Meltzer claimed that Lesnar's matches went from three to five minutes down to 30-40 seconds.
The reason behind this wasn't to show off his brute strength and show just what a force he was, the apparent reasoning behind it was that they want to show Lesnar is only willing to compete in short matches, so the fans turn against him.
UPSET, NOT IMPRESS
According to Ringside News, he said: "Brock’s house show matches would usually be 3-5 minutes where he would just destroy everybody.
"But then they got it down to like 30-40 seconds with the idea that it will come out that Brock’s only working 30-40 seconds and instead of making him more of a monster the idea is that he refuses to do anything.
"So you know we have to do these quick matches because that’s all he’ll do, it’s like that’s the mentality behind it to get him hated even more so that Roman Reigns will get cheered.”
The tactic to upset and not impress hasn't entirely worked.
It was always the same blueprint.
Lesnar would hit stars like The Miz with multiple suplexes and then the F5 to pick up the rapid win.
While there's a lot of dissent towards Lesnar, it hasn't exactly resulted in fans embracing Reigns which is still their long-term plan.
What do you make of WWE's intentions behind the short Brock Lesnar matches at live events? Have YOUR say in the comments section below.