Eden Hazard's name just keeps on popping up in headlines across the world.
After a brilliant World Cup campaign with Belgium in which he scored three times and assisted four more, the Chelsea man is arguably Europe's hottest property.
And with just two years remaining on his current Chelsea contract, the clubs interested theoretically have a better chance of getting him.
If the Blues believe the Belgian is not committed for the long-term, Maurizio Sarri may look to cash in as soon as possible.
Chelsea would never sell to a direct Premier League rival and the Spanish giants are the only clubs that represent a real step up in quality.
Conflicting rumours in the last few weeks have had both sides supposedly agreeing terms and fees for Hazard, but no definitive reports have really emerged.
Trusted Belgian football expert Kristof Terreur has repeated on numerous occasions that little has changed with regards to his future.
Chelsea's valuation of around €200m is certainly proving to be a stumbling block.
It was reported on Wednesday by Marca that Real Madrid were unwilling to put a Galactico-style operation into motion to get Hazard.
And now, Mundo Deportivo are adding to that report with more information from the Real Madrid camp.
The Spanish paper write that new manager Julen Lopetegui has told the board not to make Hazard a priority signing this summer.
He believes Los Blancos already possess a perfect Cristiano Ronaldo replacement in Isco.
It's probably not a surprise given Lopetegui was the Spanish national manager, which could prove beneficial to both Marco Asensio and Lucas Vazquez next season.
With Hazard not being made a priority and Neymar effectively ruling out an exit from Paris Saint-Germain this summer, things may be quiet on the Madrid transfer front.
"I'll stay," Neymar said. "I have a contract with PSG and I've chosen to be there for the challenge, for new things and higher goals.
"I won't change my head about it. I hope we can have a successful season, with new silverware, too. The press enjoys creating rumours, but everyone knows how much I care about PSG."
Looks like it's Gareth Bale's time to shine.
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