All eyes will be on Steven Gerrard when Rangers get their season underway against Aberdeen this weekend.
It was always going to take a bold man who dared to try and stop Celtic's inexorable run of seven league titles in a row, but the Gers hope the Liverpool legend is the right man to do so.
The reality is that every bookmaker out there is still backing Brendan Rodgers' men to assert their authority in Glasgow once again.
That said, things are suddenly looking much more competitive across the city thanks to Gerrard's appointment.
As soon as the former England midfielder arrived, he set about transforming the squad with the signings of Alan McGregor, Scott Arfield, Jamie Murphy, Connor Goldson, Jon Flanagan, and Nikola Katic.
Lassana Coulibaly, Ovie Ejaria, Ryan Kent and Umar Sadiq will also join on loan and the club still harbour ambitions of buying Kyle Lafferty.
Gerrard has made no secret of the fact that he thinks fitness could be the difference between his new outfit and their Old Firm rivals, hence why he has employed a gruelling pre-season schedule.
However, when the question was put to him whether he genuinely thinks Rangers could win the league, he had a very considered response.
Can Rangers go all the way?
“It’s a difficult question to answer as it’s a long season and this is just the start,” he said, via the Telegraph.
"We made a lot of changes for a reason – we felt the squad needed that amount of surgery to help it compete.
“We don’t want to put any targets or added pressure on us than is already on us at the moment. All I’ve said to [the players] is just to focus on each game at a time.
"The idea is to make the squad as strong as possible in each position and have variety in every position, so we have the quality to compete across the whole season.
“But we don’t want to get too far ahead of ourselves. The important thing is to focus on Aberdeen. Every fan, every pundit, every media guy will have his opinion on where Rangers are at the minute. I don’t think we need to get involved in that. We have confidence and belief in ourselves.
“We’re trying to create a culture, a winning mentality, in the dressing room which helps us grow stronger – but it will take time.”
A very shrewd response.
It makes a big difference to one of his predecessors, Mark Warburton, who was inclined to talk up Rangers' prospects but was unable to back it up on the pitch.
Gerrard stresses that little should be read into the Aberdeen game, but by Sunday afternoon we'll be a lot closer to knowing what kind of shape Rangers are in.
Do you think Rangers can catch Celtic this season? Have your say in the comments.