We're over half way through 2018 in the WWE, so now is a good time to take a look and see how the company has done.
While there has been some good booking decision in the WWE this year, there has also been some bad ones as well which the company needs to bounce back from.
Better yet, if they're allowed to do so, WWE should go back on some feuds and make sure that these decisions happen as these booking decisions could make the fans really happy.
For some of these bad decisions though, it is too late for WWE to turn back the clock, and they may have missed a big opportunity due to their poor booking.
Without further ado, here are five of the worst booking decisions made by the WWE in 2018 so far.
Sasha Banks' or Bayley's lack of heel turn
WWE came close to seeing a Sasha Banks or Bayley heel turn during the Elimination Chamber earlier this year.
We came close again before and after Money in the Bank when the two had matches against and with each other.
Fans were really invested into this storyline, and they thought a heel turn was on the horizon. However, neither of them turned, which many fans believe was a missed opportunity by the WWE.
WWE has another chance to execute a heel turn for either superstar while they're together as a tag team called The Boss 'N' Hug Connection.
Yet, there is a chance that they might have missed the boat hype for this feud between Banks and Bayley already.
Backlash's main event
Backlash was a great show, until the main event arrived.
Fans loved AJ Styles vs Shinsuke Nakamura in a No Disqualification match for the WWE Championship, and the Seth Rollins vs The Miz match for the Intercontinental Championship.
However, the main event of the show of Roman Reigns vs Samoa Joe wasn't received the same way.
Throughout the match, fans chanted "Beat The Traffic" inside the Prudential Centre in New Jersey, and by the end of the match, there were a lot of empty seats inside the area.
WWE already knows how unpopular Reigns is with some fans, so to have him finish the show in what ended up being a meaningless match against Joe was the wrong decision.
Ignoring Rusev's popularity
Rusev and his Rusev Day gimmick has grown into one of the most popular gimmicks in the WWE today over 2018.
Yet, despite his popularity amongst the fans, WWE has hardly given a push to The Bulgarian Brute towards either the WWE title or the United States title over the past year.
He recently did have a WWE title match at Extreme Rules against Styles, but it was a one-and-done match after Styles picked up the win.
His last United States title match came at WrestleMania 34, where he lost to Jinder Mahal in a fatal 4-way.
Rusev is bossing it in merchandise sales and is loved by the fans, yet WWE never wanted to give him a serious push. Now, they may have missed out on the opportunity completely.
Shinsuke Nakamura not winning the WWE title
Another missed opportunity and poor decision by the WWE was to not crown Shinsuke Nakamura as WWE Champion at any point during his feud with AJ Styles.
Granted, their match at WrestleMania 34 was underwhelming, and it would have been the wrong time to make Nakamura WWE Champion as a result, but the low blow at the end of the match set the wheels in motion for what should have been his coronation.
What followed was more and more low blows by The King of Strong Style, but no matter what, he still didn't win the title.
Then, when Styles won their Last Man Standing match at Money in the Bank, their feud was over. A huge opportunity was missed as a result of poor booking for arguably the two most talented performers in the WWE.
As a result of the feud, Nakamura has transformed into one of the better heels in the WWE, but he deserves a WWE Championship reign, and this would have been the perfect time to give him one against his longtime rival.
Universal Championship booking
At SummerSlam next weekend, Reigns is currently scheduled to face off against Brock Lesnar in the main event of the show for the Universal Championship.
The Big Dog is widely expected to finally beat The Beast at WWE's biggest party of the summer too and become the next Universal Champion, but fans are getting tired of this matchup.
This will be the third time the two superstars face each other for the title in 2018 after previous meetings at WrestleMania 34 and the Greatest Royal Rumble.
Yes, The Beast's part-time status in the WWE has played a part into the poor booking of the title, but you would have thought by now that due to the fact that some fans don't hold the title in high regard, they might have taken it off him.
Reports about Lesnar leaving WWE for UFC have been circulating for almost a year, but WWE is yet to execute their title change and their desire to have Reigns to be the one to finally slay The Beast.
Fingers crossed it does finally happen at SummerSlam next week, but arguably, it should have happened a lot sooner.
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