Liverpool have been without a Premier League title challenge since the 2013-14 season.
For all of Jurgen Klopp's brilliant work at the club so far, he hasn't been able to transform the Reds into a team capable of rivalling the likes of Chelsea in 2016-17 and Manchester City last year.
However, there's a real feeling around Anfield that this season could change that after a lucratively successful transfer window and their impressive Champions League run.
Alisson Becker has been brought in to solve the club's goalkeeping problem, Fabinho and Naby Keita add extra steel to their midfield and Xherdan Shaqiri now provides back-up for the front three.
Liverpool's 2013/14 transfer business
All that considered, it's only natural that fans will draw comparisons to that 2013-14 campaign when Liverpool came so close to breaking their Premier League duck.
And given that the new season is only one game deep, the obvious cause for contrast are the two teams' transfer windows and the difference is startling.
Liverpool made eight signings in the summer of 2013 and it begs the question: if Rodgers could finish second after these signings, could Klopp go one better this year?
With that said, check out the eight signings Rodgers made that summer:
World-class corner taker. Signed for €7 million, Aspas lasted just one season on Merseyside, accumulating 15 appearances and scoring a singular goal against Oldham Athletic. He has since returned to Spain and impressed for Celta Vigo.
Another completely misguided transfer from Spain, Alberto desperately struggled for game-time at Liverpool and finished with just 12 outings to his name. The 25-year-old was eventually moved on to Lazio after two loan spells away with Malaga and Deportivo.
That's right Liverpool fans, this was the highlight of 2013's summer business. Mignolet enjoyed a decent debut season at Anfield, but it soon emerged that he wasn't the long-term solution the club needed and he looks set to leave this summer.
The Portuguese only managed three senior appearances for Liverpool and was another to become tangled in the club's loan system. Reading eventually came in for his signature in 2016 and he has since appeared 20 times at the Madejski Stadium.
A shrewd purchase from Liverpool in fairness, but nothing to set the world alight. Toure would go onto conclude his Premier League career with 71 appearances in red, before completing his career with an unbeaten season at Celtic.
Very highly rated by Liverpool fans at his prime and with good reason, Sakho was a decent servant for the Reds but his time on Merseyside unravelled after a falling out with Klopp. He now plies his trade at Crystal Palace and is entering his third campaign with the club.
Moses has enjoyed an impressive few seasons with Chelsea recently, yet his career looked on the ropes after an uneventful loan spell with Liverpool. Loan moves to Stoke and West Ham would follow after just two goals in 22 appearances.
Another loan addition from Rodgers and not one that lives long in the memory of Liverpool fans. His performances at Anfield were enough to earn him a move to Aston Villa, though, for whom he played until a 2017 switch to Yeni Malatyaspor.
All in all, it's clear to see Rodgers didn't have the greatest of transfer windows.
The Northern Irishman gained something of a reputation for his questionable dealings at Anfield and Klopp has already surpassed him with some inspired signings.
The current Liverpool team faces a much tougher Man City challenge than their 2013/14 incarnation, but with a far better transfer window this time around, it could be their year.
Do you think Liverpool will win the Premier League this season? Have your say in the comments section below.