Tyson Fury's promoter Frank Warren has been left reeling about headlines following the latest press conference ahead of the Gypsy King's bout with Francesco Pianeta.
Fury will continue his comeback after a lengthy time away from the ring with a fight against Italian Pianeta on Saturday.
Ringside at the fight will be his next expected opponent in WBC champion Deontay Wilder, who is working for BT Sport as a TV analyst.
In the press conference, Fury talked positively about his chances of coming through his next bout to set up a title shot against Wilder and was open about the challenges he has faced getting fit after his time on the sidelines.
However, his promoter Warren has been incensed by the negative view that has been promoted by The Sun and has taken issue with their choice of headline.
The Sun article has been headlined, "Tyson Fury reveals he could quit boxing again at any time as future remains a mystery," and chose to focus in on Fury's comments about his mental health, stating: "The former unified world champion admits his moods still swing like his heavy hands and fans – like his opponents - will never know what is coming next."
Warren took to Twitter to attack The Sun and Sky for what he sees as biased commentary.
Warren appears to be on a mission to vindicate his boxer having only two hours before tweeted pictures of Fury at the press conference posing with fans.
He captioned the images with: "Whatever certain media have said in the past to vilify @Tyson_Fury to give you an idea about the man’s real character.. he stayed 45 minutes after today’s presser to have a photo with every one of the 300+ fans that asked him. That ladies and gents is a genuine people’s champion."
Fury himself seems keen to put the past behind him and focus on his next challenges.
He said, via BBC: "To lose that weight has been mentally and physically draining.
"To do it there has to be a want in the brain and I have that. That's why I'm a sick boxer and I win fights.
"The old Tyson Fury is gone, never to be seen again in history. The new Tyson Fury is here now."