Alexis Sanchez's six months at Manchester United so far haven't exactly gone to plan.
The Chilean completed one of the Premier League's most controversial transfers when he swapped Arsenal for Old Trafford back in January - Henrikh Mkhitaryan heading in the opposite direction.
He wanted to challenge for more trophies, but his first chance at getting one with United saw Jose Mourinho's side lose 1-0 to Chelsea in the FA Cup final.
Nevertheless, after a summer off and then a full pre-season - where he looked sharp - United fans were excited about the prospect of Sanchez in 2018/19.
He ended last season poorly and continued that form in the 2-1 win over Leicester, continuously giving the ball away.
And things got worse when news spread that Sanchez would miss United's game at Brighton, which United went on to lose 3-2 on Sunday.
While none of the blame can be attached to the Chilean, his Twitter activity today has certainly not impressed United fans.
This really just sums up modern football.
SANCHEZ POSTED A VIDEO
Sanchez left the post modelling his new clothing range up on his Twitter and Instagram for around half hour before deleting them.
Not the best time to promote your outside business when your side is in a bit of a tumultuous state.
Naturally, the reaction from United fans wasn't pretty.
UNITED FANS ARE NOT HAPPY
You can understand their frustration.
What didn't exactly help matters was that 23 minutes later - when the reaction was there for everyone to see - Sanchez's account uploaded another post modelling the clothes, which was also deleted.
A very, very poor decision from his social media team.
It would be interesting to know the input Sanchez actually had with regards to the timing of the posts.
If he was consulted and gave the go-ahead, he really needs to sort his priorities out.
A similar thing happened last season when Renato Sanches tweeted about the creation of his own emoji straight after Swansea were relegated.
While a 3-2 loss to Brighton is not as bad as that, Sanchez and his team cercainly have some explaining to do.