Italy and Serie A are currently adjusting to the arrival of Cristiano Ronaldo.
The Portuguese superstar stunned the footballing world when he traded Real Madrid for Juventus in a €100m deal this summer.
It was the fourth most expensive deal in the history of the game, with Neymar, Philippe Coutinho and Ousmane Dembele the only transfers ahead of it.
And Ronaldo made his competitive bow on Saturday in Juve's 3-2 win away at Chievo Verona.
He didn't find the back of the net, but Ronaldo came close on a couple of occasions, however, he did struggle as the lone centre-forward - Mario Mandzukic's introduction changed the game.
There's no denying Ronaldo's arrival has elevated Serie A's status, but the hysteria surrounding the move may have gone a little too far.
That's because one football journalist asked Roma's Alessandro Florenzi a truly ridiculous question on the matter.
Speaking after Roma's 1-0 win away at Torino - Edin Dzeko scored a last-minute winner, Florenzi was asked: “The arrival of Cristiano Ronaldo - would it make you emotional to sit in front of the tv and watch him play?"
Yes, that's the stage we're at now.
Not only are Juve one of Florenzi's rivals, but the right-back is an Italian International with over 200 Serie A appearances to his name.
Why would watching another professional - regardless of their status - make him emotional?
And Florenzi's response to the ridiculous question was spot on.
He simply said: “Other things in life make me emotional."
Well played, Alessandro.
While Juve are overwhelming favourites to claim yet another Scudetto, Roma could give the Bianconeri a run for their money.
They may have lost Alisson Becker and Radja Nainggolan, but they recruited superbly in the summer.
Justin Kluivert, Javier Pastore, Ivan Marcano and Steven N'Zonzi is a pretty good summer window in anyone's books.News Now - Sport News