Dean Ambrose has made a huge impact in the WWE since making his return from injury on Monday Night Raw over a week ago.

The Lunatic Fringe help Seth Rollins win the Intercontinental Championship against Dolph Ziggler at SummerSlam last Sunday.

As part of The Shield, he also helped stop Braun Strowman from cashing in his Money in the Bank contract on Universal Champion Roman Reigns in the main event of Raw last night.

With a new-look and The Hounds of Justice reunited, it looks as though Ambrose has been inserted back into the main event picture straight away, but one thing for him is still missing and fans desperately want to see it. A heel turn.

Many thought Ambrose would turn on Rollins at SummerSlam, but when it didn't happen, and following The Shield reforming, it looks as though it has been pushed back.

Heel turn

Speaking on The Jim Ross Report, WWE Hall of Famer Jim Ross has said that the booking direction which WWE needs to go in with The Lunatic Fringe in the future is a heel turn.

He said, via Wrestling Inc: "I thought Dean looked great. I like his shorter haircut. A guy kind of being follicly-challenged and they're trying to mask it with longer hair that is unruly or will go here, there, and yonder to cover up a [bald] spot, it's not real flattering to you.

"I thought his haircut was spot on. I thought the beard was spot on. Obviously, Ambrose has trained religiously to heal and to get bigger, better, and stronger. And really, my hat's off to him for that.

"But I can tell you, he certainly carried himself like a villain. I felt he is going to be a villain, or a heel, or as Jim Cornette would say, 'he's a heel, Goddammit!' To me, he looks like a heel.

"Now, the welcome back pop was what it was and deservedly so, but I just see him being able to be a big-time player more as a heel than as a fan favorite in WWE right now. And we'll see."

Ross later added: "I still think he could be most valuable for WWE right now, seemingly how the roster is outlined, as a villain."

Turning Ambrose heel would be great, but the turn can't be executed against just anybody. It has to be against either Rollins or Reigns.

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