At Thanksgiving weekend, Tiger Woods will take on Phil Mickelson in a heated exchange which will certainly be a first in this particular sport.
Las Vegas will play host to a head-to-head 18-hole duel between the American rivals, with the winner of 'The Match' pocketing a tidy $9 million.
Although the contest is still a few months away, Mickelson didn't waste any time to start playing the mind games by tweeting Tiger: “I bet you think this is the easiest $9M you will ever make.”
However, also for one of the first times ever, the exhibition event will be on a pay-per-view basis much like boxing and UFC.
Unsurprisingly, this raised a few eyebrows amongst the golf fraternity but Tiger has defended the decision.
“We're going to have fun doing something that's never been done before and have on pay-per-view and doing something, trying to showcase golf and showcase golf in a different way,” Woods said, per USA Today.
“I think they can afford it and I think it will be done differently. You know, how many times have we all purchased fights, whether it's MMA or it's boxing, whatever it may be. We all purchase those fights.
"As I said, this will be different. It's fun to do something different in our sport and something that's never been done before.”
Only time will tell how successful 'The Match' will prove to be.
Although Woods may not be enjoying the same level of success as he once did, there have been signs of the old Tiger during the last two majors to suggest Mickelson is currently considered the outsider at this early stage.
But Woods is still trying to play down expectations and thinks it may well prove a closer contest than many think.
He added: “I think I'm minus-180 right now.
“That's all I've got to say. It’s 18 holes, so anybody can win an 18-hole boat race.”