For many fans in the WWE, NXT has become the 'A' show it was never meant to be.
While Raw is still the company's flagship show and SmackDown Live has established itself as a brand since it's inception in 1999, NXT was supposed to serve as a developmental territory.
However, Triple H's brainchild has become far more than that and the NXT TakeOver events have become the most hotly anticipated parts of the WWE calendar.
Most of the WWE's main roster is comprised of former NXT talent these days, whether it be Finn Balor, The Shield, Kevin Owens, The Four Horsewomen, Braun Strowman and the list goes on.
NXT television, although a taped show that airs on the WWE Network on Wednesday nights, has remained very popular with fans and the one-hour show is said to garner over 1 million viewers a week.
Given the lack of pay-per-views - there are around five NXT TakeOvers a year - it means more significant action happens in Orlando on a weekly basis, including Tommaso Ciampa winning the NXT title just two months ago.
Being that it's a pre-taped show, spoilers tend to leak every now and again and the WWE themselves has tweeted out an extra special one set to air in two weeks that fans will not want to miss.
Pete Dunne and Ricochet will square off in a title versus title match - Ricochet's North American title and Dunne's United Kingdom title will both be on the line.
That's sure to be a fantastic bout, but with NXT TakeOver War Games only a couple of months away, one has to wonder if the groundwork will start to be laid for that event.
Both men have had issues with the Undisputed Era in recent time; it would make sense if British Strong Style met Adam Cole and his troops in the brutal structure, but maybe Ricochet could conjure up a team of his own.
We might see a historic title change, but, there's a good chance we'll see a non-finish too that will lead to something bigger down the line.