It's been known now for a couple of months that Braun Strowman will cash in his Money in the Bank briefcase at Hell in a Cell this Sunday.
At tomorrow's pay-per-view in what will likely be the main event of the show, Strowman will wrestle against longtime rival Roman Reigns for the Universal Championship.
Despite his growing popularity though, it is widely expected that The Monster Among Men will lose this match and join an exclusive club of superstars that have lost their Money in the Bank cash-in matches.
A typical heel would cash in Money in the Bank without notice, but Braun isn't being booked down that route because of his popularity. Bryan Alvarez of the Wrestling Observer Live believes WWE has done this for an important reason.
Alvarez believes WWE is going down this booking path for Strowman so that he loses the Money in the Bank cash-in and keep the Universal title on Reigns legitimately, but not in a way which kills his momentum or popularity.
He said, via Ringside News: “To me, you’re a geek it you do the out of nowhere cash-in and fail. Because when you do the out of nowhere cash-in the whole idea is the other guy already had a match and he is unprepared so you should win.”
“But Bruan Stowman, and this was somehow part of his heel turn, he challenged Roman Reigns to the match 4 weeks in advance. So technically it’s a cash-in but it’s not. They’re both going in fresh.
"It’s a different kind of match so I think Braun Strowman can and will lose this match. I don’t think it’s going to hurt him.”
It's a good way for WWE to take the Money in the Bank briefcase off Strowman, but also keep the heat and momentum on him.
The Monster Among Men's time in the main event picture on Monday Night Raw won't be over following Sunday's Hell in a Cell event, but it will be interesting to see how things unfold in their match this weekend.
LISTEN TO THE LATEST EPISODE OF TURNBUCKLE TALK WHERE WE TALK TO WWE HALL OF FAMER DDP AND PICK THE TOP FIVE STABLES IN WWE HISTORY
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: https://www.givemesport.com/writeforgms