Pro-wrestling is a very strange business, considering the fact that the athletes themselves have little control over the outcome of their matches.
In WWE, with Vince McMahon at the helm, it seems that so many wrestlers go through periods of being pushed hard, to then being completely forgotten shortly after.
Of course, that's all part of the business. But it must be very frustrating.
And right now, if there's one top star in limbo, it's Kevin Owens.
It's easy to forget that he's had a very successful career since being called up to the main roster in 2015.
As well as winning the NXT Championship, KO has held the United States title, the Intercontinental belt and even the Universal Championship in less than three and a half years.
That's even more impressive, considering he hasn't had any gold for over a year now. All those titles came during his big push - but in 2018, it seems that management have neglected Owens.
Yes, he's now on WWE's flagship show - Monday Night RAW, after moving over from SmackDown Live during the Superstar Shake-up back in April.
But, since arriving on the red brand, Owens has been booked as a cowardly heel. It's a role he plays well, but one he's completely wasted in, considering he doesn't win his feuds anymore.
Just a few weeks ago, he apparently 'quit' WWE - only to return a week later. There was actually talk of him pairing with Paul Heyman, but that didn't happen and the whole angle seems completely pointless now.
WWE's booking of him on RAW alone is poor and now, one stat that's come out of Hell in a Cell proves that Owens is completely stuck - and it makes for disappointing reading, especially for his fans.
SNAPPING THE STREAK
September's HIAC event was actually the first time since Owens' main roster debut in May 2015 that he hasn't featured on a PPV card. The first time ever.
That's actually ridiculous, and it shows just how far he's fallen. Something needs to be done about this fall - because KO deserves so much better.
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