As John Cena has slowed down his WWE career in recent years, the superstar that has replaced him as the new face of the company is Roman Reigns.
Just like Cena though, Reigns has been subject to abuse in the form of boos by WWE fans due to him being the hand-picked heir to the face of the company throne.
The Leader of the Cenation found himself in a similar position when he was breaking through on WWE's main event scene earlier in his career and therefore can relate to what The Big Dog is going through.
As a result, the 16-time world champion believes he deserves some of the blame for the struggles which the current Universal Champion is going through. He also thinks WWE moving away from the Attitude Era has made it more difficult.
"Attitude Era was male 18-35. And our program still draws males 18-35. But we're a PG program. Which means your audience is a six-year-old. I don't say don't cater to the male 18-35, but your audience starts at six or younger.
"So you have to give them essentially Shrek or Cars, or the Lego movie. Sometimes 18-35 year old dudes don't want to watch the Lego movie. Don't think there's not a second in my mind that our audience isn't six.
"Our audience is so mixed that there's never going to be a good guy that appeals to everyone."
Cena believes as well that the fans don't back Reigns because it wasn't their decision to make him the face of the WWE. Now though, the numbers prove the company made the right choice.
He said: "Even if it's someone that the fans endorse and become the guy; it's a thing where the fans are like, 'Okay, you as a company are going with this guy? No, you're not because we get to choose!'
"When Roman was with The Shield, everybody loved him. He didn't really change much. He was soft-spoken, his actions spoken for him, he performs incredibly well.
"Yet there's a giant uprising because a lot of it is, 'You can't tell us what to like.' And that's okay; it's just tough waters to navigate as a company and it is tough to build stars.
"You have to look at your consumers and the analytics. People really like Roman Reigns. And the numbers are there to prove it."
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