As news of Canelo Alvarez's jaw dropping financial package with the new streaming service DAZN emerged, it didn't take long for Floyd Mayweather to respond in typically arrogant fashion.
The £280million ($365m) 11-fight deal with boxing’s newest streaming service guarantees Alvarez almost $30 million per fight and makes him the first major US based boxing star to leave the traditional pay-per-view platforms.
Mayweather, who is hinting at yet another comeback, was brutally disparaging in a social media post of the financial rewards on offer for the Mexican world champion.
The man known as 'Money Mayweather' has always prided himself on the riches he has been able to garner from a remarkable career which saw him win numerous world titles at different weights as he remained unbeaten for the duration of his 50 pro fights.
Taunting the current middleweight kingpin, Mayweather stated that the DAZN deal paled into insignificance compared to his vast earning power.
Posting on Instagram, he boasted: "It takes me 36 mins or less to make $300 million plus. It literally takes me 1 night and 1 fight to make what you might make in 5 years and 11 fights! So really, who's still winning? You do the math!"
Alvarez, who suffered the only loss of his career to date at the hands of Mayweather in 2013, hit back by claiming the American was merely jealous of the lucrative deal.
"[Mayweather is the] type of person who will post things on social media to try and offend people," Alvarez said.
"If he wants to make the fight then he can deal directly with me, but I’m going to post things on Instagram offending people.
"It didn’t surprise me. If it bugged him, that’s his problem. I think it bugged him. In this life, everyone gets what they deserve.
"I don’t know why it bugged him, but I defeated him in that aspect."
Mayweather has been busy in recent days hinting at a fight with UFC hero Khabib Nurmagomedov in addition to a rematch with old foe Manny Pacquiao, however, this latest broadside at the Mexican has boxing fans hoping that Floyd is eyeing a mega bucks reunion in the ring with Alvarez.
However, with a highly prized unbeaten record to protect, it is highly unlikely that Mayweather, now in his 40's, would contemplate returning to face a champion like Canelo, who is in the prime of his career.
Social media jabs are likely to be the only ones thrown between these two in he foreseeable future.