For all the talent Floyd Mayweather has, he also possesses the need to be the centre of attention in the world of fight sports.
Once keen to steal the headlines in the boxing world, Mayweather proved last year that he is equally as happy to take his personality into the eyes of the MMA world.
After months of rumours and verbal back and forths, Mayweather and UFC star Conor McGregor finally agreed a ‘Money Fight’.
Although widely recognised as a cash grab for both sporting mavericks, the interest in the fight was always prominent with an estimated $400 million being revenued with 4.4 million PPV buys.
After Mayweather halted the former two-weight UFC champion to improve his record to 50-0 the American announced his official retirement, again.
However, ‘Money’ Mayweather, formerly known as ‘Pretty Boy’, seems he is incapable of letting anyone else in the fight game have the spotlight now, especially not Saul ‘Canelo’ Alvarez.
Canelo, who lost on points to Mayweather in 2013, recently signed a record breaking deal with sports streaming site DAZN, that will see the Mexican earn $365 million over five years.
Mayweather didn’t hold back on his thoughts on the deal as he shared his opinion on Instagram while also taking a dig at the Mexican's two failed drug tests earlier in the year, leaving Canelo’s promoter, Oscar De La Hoya, to hit back at the former five-weight world champion.
De La Hoya on Mayweather's criticism of Canelo's deal
De La Hoya, who also lost to Mayweather on points in 2007, told BoxingScene.com that Mayweather is ‘sad’ and ‘trying to stay relevant’ as he responded to the news of Canelo’s recent deal.
"Mayweather had to respond, he couldn't help himself,” De La Hoya said.
“He had to come out from under that rock and spoil the party for Canelo. For Canelo, this is his era and this is his time, and the fact that he's getting paid $365 million dollars over a five year period, it's the richest contract in any sport, by far, at that age.
"The fact that Floyd Mayweather had to come out and try to spoil it for him, it just goes to show you who he is. It's sad, because he has to try to stay relevant by being negative.
"There are a lot of people who like it and there more people who don't like it. Let's just enjoy this moment, this era, it's called the Canelo era.”
De La Hoya also commented on Mayweather’s latest call out of a MMA fighter, as the 41 year-old has teased a showdown with UFC lightweight world champion Khabib Nurmagomedov.
“Floyd is now calling out Khabib, it's another one of those fights to fool the people and make them fork over their hard earned money,” De La Hoya said.