It is a heavyweight clash of the titans, potentially a fight for the ages, and it is almost upon us.
Next month, the unbeaten giants Deontay Wilder and Tyson Fury will put their reputations on the line in Los Angeles and a new Showtime Sports promo perfectly captures the importance of the event.
Seated on golden thrones, both fighters exude regal intensity as a montage of their best moments flash across the screen.
Both men then rise from their chairs before facing off with the same contemptuous snarl they have reserved for each other during their combustible promotional tour for the fight.
Fury, shorn of the excess weight he accrued during his two-and-a-half year hiatus from the sport, looked lean, fit and like a man with unshakeable confidence despite the enormity of the task that awaits him.
Stepping into the lions den of the Staples Center against an unbeaten American world champion would cause most men to waver, but Fury has appeared serenely sure of himself throughout the build up.
His opponent, though, often mocked for his unorthodox punching style, undoubtedly carries destructive power in his fists as 39 knockouts in 40 bouts clearly testifies.
His gangly and chiselled build contrasts with the more heavy set frame of Fury, and the differences do not end there, as their fighting styles are also poles apart.
The explosive knockout merchant from the States and the Mancunian with the ability to nullify opponents with a shrewd tactical brain and surprisingly swift feet.
It is a brave move by both fighters to take on a fight where defeat would be a massive blow to their respective careers, but they are to be applauded for having the courage to make it happen.
The boxing world awaits the showdown on Dec 1, as the Gypsy King and the Bronze Bomber finally get to their talking in the ring