Daniel Bryan shocked the world by turning heel in his WWE Championship match with AJ Styles on SmackDown Live last night.
The lowblow he used to destabilise Styles could have just been seen as a 'win at all costs' measure, but his actions after the bell signified a complete shift in character for the leader of the Yes movement.
After hitting AJ with a Running Knee, Bryan ended his 371-day reign with a smug look on his face as referee Charles Robinson handed over the title.
That wasn't to be the end of the humiliation though, as Bryan repeatedly struck Styles with kicks to the face following the conclusion of the bout.
We haven't seen this side to Bryan since 2012, before his link-up with Kane as Team Hell No, but it's one that could reinvigorate his character.
It's fair to say Bryan wasn't getting great reactions from the live audiences, not as good as when he first returned to the ring earlier in the year anyway.
And Dave Meltzer has revealed the actual reason for Bryan making the switch from a face to a heel.
"It is a complicated story but Daniel Bryan himself has been pushing the idea of going heel just because his booking as a babyface with The Miz was counterproductive," said Meltzer on Wrestling Observer Radio, per Ringside News.
"It’s amazing to me that he came back in March and here we are in November and obviously, he made this choice some time back - not a long time back but weeks back - that he had to go heel.
“So that was Daniel’s call, well, in the end, it was Vince’s call. So that was something that he wanted to do that had not been approved.”
There's a chance that Bryan has some kind of creative control with his new contract, so the fact that he wanted to make the turn after his storyline with The Miz kind of just fizzled out is not too surprising whatsoever.
Furthermore, Meltzer also revealed that McMahon only decided to go ahead with the heel turn on Tuesday afternoon, just hours before SmackDown aired.
And the boss may have just pulled off a masterstroke with the reactions Bryan got - and it also means we get a dream match against Brock Lesnar this Sunday.
What more could we ask for?
LISTEN TO OUR LATEST WWE PODCAST WHERE WE TALK TO XAVIER WOODS AND AJ STYLES, AS WELL AS REVIEWING WWE 2K19 AND OUR TRIP TO THE WWE PERFORMANCE CENTER
Please SUBSCRIBE to our GiveMeSport WWE YouTube channel where we have exclusive interviews and inside scoops.