Seth Rollins has been dealing with a feud with Dean Ambrose ever since The Lunatic Fringe turned on him last month during an episode of Monday Night Raw.
What was even more hurtful for Rollins and fans of WWE is that Ambrose turned heel on the same night which Roman Reigns announced he would be leaving WWE for a while to battle against leukaemia.
Since Ambrose, Rollins, and Reigns will always be linked due to their days together as The Shield, Ambrose is now using The Big Dog's battle with cancer in their feud.
Before The Lunatic Fringe and The Architect clashed at the end of Raw, Ambrose cut a promo on Rollins and their current feud, but he also included Reigns' battle with leukaemia in what he had to say.
Ambrose said: “We’re all gonna get what we deserve, I mean look at Roman. For Roman’s part and what Roman did in The Shield, he has to answer to the man upstairs. But what’s worse is you have to answer to me.”
This is an obvious use of Reigns' real life battle in cancer in order to get heat on Ambrose in his feud against Rollins, but it hasn't gone down well with many WWE fans, which isn't surprising to hear at all.
WWE always loves to make their storylines as close to real life as possible, and that's why Reigns' leukaemia was referenced. In truth, however, it was uncalled for and is not needed to push a feud between arguably two of the biggest superstars in the company.
Many fans have actually been underwhelmed with the current feud between The Lunatic Fringe and The Architect with WWE's Creative taking most of the blame in the complaints. The usage of Reigns' cancer battle in promos will be another reason for fans to voice their disappointment.
Rollins will be defending his Intercontinental Championship against Ambrose at TLC: Tables, Ladders, and Chairs next month on December 16 at the SAP Center in San Jose, California.
Fingers crossed WWE is able to get more creative in this feud between now and TLC.
Please SUBSCRIBE to our GiveMeSport WWE YouTube channel where we have exclusive interviews and inside scoops.
LISTEN TO OUR LATEST PODCAST WHERE WE PREVIEW WWE 2K19 AS WELL AS TALK TO COVER STAR AJ STYLES AND XAVIER WOODS