In a shocking end to SmackDown Live last Tuesday night, Daniel Bryan captured the WWE Championship by committing a dastardly heel turn at the expense of AJ Styles.
An inadvertent hit on the referee caused the distraction Bryan needed, and a low-blow downed Styles in order to set-up the Running Knee, which signalled the start of Bryan's fifth reign as world champion.
It was the first time that the former blue brand General Manager had experienced the 'dark side' since late 2012, and most fans couldn't believe what they had seen.
His victory meant that Bryan had to contend with the Brock Lesnar at Survivor Series though, in a champion v champion, first-time-ever bout - and although he was on the losing end, Bryan was one half of a brilliant match.
But it was back to business last night, Bryan decided to use his air-time on SmackDownto explain his actions to the fans - and what we got was a masterful promo which showed why heel Bryan is best for business.
Speaking in the third person for the entirety of his seven-minute explanation, Bryan admitted that his 'act of betrayal' began nearly three years ago when he announced his retirement from the ring.
He also spoke about spending three hours every single day inside a hyperbaric chamber in order to heal his body for a return to the ring, but also helped him work on his 'new mantra' - fight for your dreams, and your dreams will fight for you.
Then he turned on the fans, telling them that they saw his return as just 'a moment' and that they weren't there for him when he was struggling to accept that his career was somewhat over, telling them he stopped fighting for them because the Yes chants got quieter.
That point actually rings somewhat true, as weeks before his heel turn, Bryan's crowd reactions had become noticeably sparse.
And with a psychotic look in his eye, Bryan exclaimed that by allowing himself to lose to Lesnar, he allowed the Universal Champion to beat the remaining weakness out of him in order to become the new Bryan.
Bryan finally then declared that the old Daniel Bryan was indeed dead, as a chorus of boos rained down on him.
You can tell Bryan is fully invested in the change of persona, and long may it continue - the rematch for the title at Tables, Ladders and Chairs against Styles is sure to be a memorable one.
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