Cristiano Ronaldo had to settle for second place at Monday night's Ballon d'Or ceremony.
The Portuguese - who wasn't in attendance at the event - has won the previous two iterations, but missed out to former Real Madrid teammate Luka Modric.
Despite making a slow start to the new season, Modric has enjoyed an incredible 2018 with an appearance in the World Cup final as well as another Champions League victory.
And first place in the Ballon d'Or finishes off a clean sweep of individual awards for Modric, who also came out on top in UEFA and FIFA's versions of the accolade.
Per the BBC, Modric reacted by saying: "Maybe in the past there are some players who could have won the Ballon d'Or like Xavi, Andres Iniesta or [Wesley] Sneijder but people finally now are looking at someone else.
Modric wins the Ballon d'Or
"This award is for all the players who probably deserved to win it and didn't. It was a really special year for me.
"It is difficult to express my emotion and how I feel in words. It is something unique for me. It was very special."
No doubt Ronaldo will express his congratulations in the coming days, but it seems there is plenty of anger within his family about Modric coming out on top.
Ronaldo's sister reacts on Instagram
Ronaldo's sisters have something of a track record when it comes to lamenting decisions that go against him and that's certainly the case after the Ballon d'Or.
That's because Elma Aveiro has gone on something of an Instagram rant after the ceremony and it makes for remarkable reading.
"“Unfortunately this is the world we live in, rotten, with mafia and f******g money," she lamented.
“The power of God is a lot greater than all this rottenness. God takes his time but he doesn’t fail.”
Pretty passionate stuff - so take a look at the post below:
That's everything, right? Well, no because his other sister Katia has also joined in and was in no mood to offer congratulations for Modric.
Posting a slightly more composed message, she wrote: “Best player in the world….for those who understand football of course.”
You can't exactly fault Ronaldo's family for fighting his corner, but it must be imagined that the man himself wished they phrased things a little more respectfully.
Nevertheless, there's a lot in the footballing world that feel Ronaldo deserves the award and his impressive performances for Real Madrid and Juventus make a strong argument.
For the moment, though, his tally remains on five and he'll need another 12 months of hard work to continue his fascinating rivalry with Lionel Messi.
Do you think Modric was the right pick for the Ballon d'Or? Have your say in the comments section below.