Neymar’s move to Paris Saint-Germain in 2017 was fuelled partly by a desire to win the Ballon d’Or.
The Brazilian was in Lionel Messi’s shadow at the Camp Nou and realised that he could be the main man at PSG.
Yet PSG went on to sign Kylian Mbappe and it was the young striker who everyone would be talking about at the Parc des Princes.
Mbappe helped France win the World Cup while Neymar’s Brazil exited at the quarter-final stage.
That, coupled with the fact that PSG failed to make an impact in the Champions League last season, meant that there was no realistic chance of Neymar winning the Ballon d’Or.
The 26-year-old eventually came 12th in the voting with 19 points.
That’s behind Premier League trio Eden Hazard, Kevin De Bruyne and N’Golo Kante.
Neymar was playing CoD during the ceremony
Neymar didn’t even bother to attend the ceremony in Paris, where Luka Modric scooped the main prize.
And what was he up to? He was playing Call of Duty, of course.
Neymar was streaming himself playing the video game to thousands of viewers on Twitch.
At least he seemed to be enjoying himself. But Neymar opened himself up to ridicule from football fans.
It was Neymar’s dream to be standing on top of the podium, all eyes on him as he hoisted the Ballon d’Or in his hands.
But on Monday evening he was playing Call of Duty while Modric received all the adulation.
Will Neymar ever win the Ballon d'Or?
You have to wonder whether Neymar will ever win the Ballon d’Or.
Mbappe, who won the inaugural Kopa Trophy, is developing into a superstar while Cristiano Ronaldo and Lionel Messi are still playing at an incredible level.
Former Real Madrid and Brazil left-back Roberto Carlos has already told Neymar about the difficulties he faces winning the prize while Ronaldo and Messi are still around.
“Even if he must be aware that, as long as Messi and Ronaldo are in form, he will have to settle for third place,” Carlos told France Football in March.
Third, or 12th. Either way, Neymar isn’t on top right now.