Ousmane Dembele just can’t seem to get it right.
The 21-year-old has struggled to play at a level that would justify his £135.5 million price tag.
But when he has, he’s often let himself down shortly afterwards.
Dembele scored and provided an assist for Barcelona in their 4-0 win against Espanyol on Saturday.
It was one of his best performances of the season and perhaps a sign that he's ready to put in the work to fulfil his potential.
But he arrived two hours late to training on Sunday in another act of immaturity.
And we’re back to square one.
Rivaldo drops the truth on Dembele
Spanish outlet Sport reported that Dembele turned up 50 minutes early to training on Monday but he’ll have to continue to be that punctual if he’s to earn everyone’s respect.
Indeed, Barcelona legend Rivaldo isn’t very pleased with the Frenchman’s recent behaviour.
Speaking to Betfair, Rivaldo said Dembele is damaging his career with his poor attitude.
“Ousmane Dembele's situation at Barcelona is upsetting because he's already shown that he can play very well, score goals and be an important member of the team,” the Brazilian said, per the Daily Mail.
“He just needs to focus on being a little more professional and to stop being late for training sessions.
“This is not the correct mentality for someone potentially trying to leave Barcelona. It's always strange to hear that someone might want to leave a big club in this way.
“Anyway, if he wants to leave, he must prove his value by playing well and not missing training sessions to recover his credibility as a professional.
“If he doesn't change, he is hurting himself more than the club.”
And who does it fall upon to make sure that Dembele is acting like a professional?
According to Rivaldo, those in his inner circle.
The 2002 World Cup winner continued: “This is more a job for a family member, friends or the player's manager - basically his support network.
“They should remember him that this could undermine his career which would be a pity for such a talented player.”
If Dembele wasn’t playing so well - he’s scored three goals and assisted four in his previous eight matches - you would imagine that Barcelona would have already made plans to move him on.
But they’re surely willing to give him every opportunity to get it right.