Floyd Mayweather is a man that draws his share of headlines whatever he does inside or outside the boxing ring.
What has become known about Mayweather is that he is a master of self promotion, and his latest venture is no exception.
After taking on UFC champion Conor McGregor in August, which was said to be his last professional fight, Mayweather will return to the ring, albeit in an exhibition status, when he takes on unbeaten Japanese kickboxer Tenshin Nasukawa on New Year's Eve at the Saitama Super Arena.
For many observers, the main question would be why?
Mayweather said the main reason is that he is a competitor and loves to entertain and as this combines both elements, it was a simple decision to agree to the deal which will see 'Money' pocket $6 million for just nine minutes work.
"I’m in the entertainment business. That’s what I go out there to do. I love to do this. I’m working out to put on a show for three rounds.”
For his side of things, Nasukawa wants to use this occasion to get his name into the wider mainstream of combat sports.
"There’s never been a Japanese fighter to face Floyd Mayweather in the ring.
"As an athlete, this is something that’s a great honor and a challenging task. I’d like to make a big impression."
The contest with Nasukawa will not go on any official records as there will be no judges involved, however, full contact will be permitted.
As part of the promotion of the contest, a video has been released and it has been described from confusing and cheesy to outright cringeworthy.
You can make your mind for yourself below.
And here is how some of the boxing fans have reacted to it.
The name of Mayweather will naturally draw a fair few viewers, but there will be a great number of skeptics.
Depending on the success of this venture, it remains to be seen if Floyd makes a habit out of these exhibition fights.
One thing we have learnt over time, never rule anything out when it comes to Floyd.