Anthony Joshua's promoter Eddie Hearn has spoken about his treatment by boxing fans across the globe, including a certain disgraceful direct message on Instagram from a Tyson Fury fan, and his rather casual and amusing response to the abuse.
Hearn, 39, is the group managing director at Matchroom Sport, founded by father Barry, which owns World Snooker.
In his role at the company, the Essex-born jack-of-all-trades promotes boxing fights on behalf of the likes of Anthony Joshua, Amir Khan, Kell Brook and formerly Tony Bellew, and is also a director for the Professional Darts Corporation.
Because of his reputation and the fact he's in the public eye quite frequently, Hearn does attract a lot of haters - just watch a boxing event to realise that.
But, with the heavyweight division as strong and competitive as it has been in years, in his role as the face of boxing on Sky Sports, Hearn is often on the receiving end of some rather vile and abusive comments from fans of other fighters vying to sit at the top of the heavyweight tree.
However, it's safe to say he doesn't let it get to him too much, with this jovial response to one Fury fan the perfect example of that.
“It makes me sick when I read the responses," said Hearn to iFL TV.
“I’ve got to read this one to you, though, it’s a classic, every now and again, I go on the Instagram, you know when you can check messages from people who don’t follow you.
(Scroll to 1:00 in the below video to see Hearn talking about the direct message)
“So this one is absolutely brilliant, so this guy send me a message: ‘Hope you get hit by a bus today you f****** w*****, Gypsy King is number one and you and Joshua are f****** scum.’
“So I just saw and thought oh that’s nice - hello, so I went back and said: “How can you get hit by a bus when you’re on a private jet?
“And he come back and said: ‘Bus or jet, who f****** cares, hopefully one of them has a terrible accident and it’s bye-bye to Eddie'."
It's good to see Hearn can take the repulsive messages on the chin, but given the fact he's in the public eye, he's probably grown used to it over time.