Though the fallout from his Real Madrid departure continues to rumble on, Cristiano Ronaldo has been in fine form at Juventus.
Back in the Spanish capital, Los Blancos are enduring a difficult season, sitting fourth in La Liga and last week suffering a 3-0 humbling at home to CSKA Moscow in the Champions League.
Much of their problems stem from a failure to adequately replace Ronaldo in the summer, when the five-time Ballon d'Or winner upped and left for Turin.
Since linking up with the Bianconeri, the 33-year-old has scored an impressive 12 goals in 21 games, including the all-important penalty in the recent 1-0 derby win over Torino.
It was the Old Lady's 5000th goal in Serie A and who better to score it than the league's new poster boy.
Yet, speaking of milestones, the Portuguese forward will be coming to terms with the likelihood of ending an incredible streak that he has assembled over the past seven years.
As per The Sun, Ronaldo has netted at least 50 times every year since 2011.
His tally for Real, Juventus, and Portugal currently stands at 46 for 2018, so he needs another four goals from three games to keep his run going.
Before the New Year, Max Allegri's side will play Roma, Atalanta, and Sampdoria.
Ronaldo can still do it - but there's a hitch
Ordinarily, most fans would back Ronaldo to achieve the feat - especially when he knows there's a personal record on the line.
However, Allegri recently admitted he is planning to manage his star man's workload carefully over the coming weeks.
Despite fielding a full-strength line-up in the final Champions League group game against Young Boys, when Juventus had already qualified but needed to claim top spot, Allegri was quoted via Goal afterwards:
"Ronaldo is a great professional. He truly cares about details. That's why he is always fit.
"But I already told him that he will miss one of the next games against Roma, Atalanta or Sampdoria."
That makes it all the more likely that he's going to miss out this time around.
How does Messi's year compare?
So, to the inevitable question of how Lionel Messi has fared in 2018.
The Argentine has already hit the 50-mark, including four hat-tricks.
Of course, Ronaldo's record is still absolutely remarkable, even if it comes to an end in the coming weeks.
Messi and Gerd Muller are the only other players to have managed it in consecutive seasons previously.
Can Ronaldo keep his streak going in 2018? Have your say in the comments.