Tyson Fury will not fight Anthony Joshua unless it's a 50-50 split, acording to the Gypsy King's trainer.
Ben Davison has criticised the WBA, IBF and WBO heavyweight champion for focusing too much on the business behind the fight and potential purse splits.
The Gypsy King's trainer has confirmed that the 30-year-old would 'never' accept anything less than an equal split in profits.
Speaking to iFL TV, he said: "Their [Eddie Hearn and Anthony Joshua] problem is making the fight [with Deontay Wilder] is they're looking at it too much as a business fight.
"It depends on what your goal is.
"If your goal is to make as much money as possible, then yeah negotiate it out, fight to the death over the last few percent, whatever it is.
"In my eyes, if you want to make the fight, it's 50-50, if two champions are coming together."
The trainer claims that the fight is at risk of never happening if they continue to argue over percentages.
He added: "It's 50-50 if you want to make the fight because you will end up in a situation where we did with Lennox Lewis and Riddick Bowe. We may never see that fight.
"I believe Joshua wants that [Wilder] fight, but I believe his team's views will say to him, 'Okay, this is what you're worth, and this is what Wilder's worth if this fight generates this, you should earn this amount'.
"Ok, is it just business to you, because if it is, no problem. You may never get the fight."
"It's all about credibility and status. If he [Joshua] wants a fight against the other two [Wilder and Fury], it's going to have to be 50-50, because neither of them are going to make it."
"No one wants to give an inch. It might be different if he were making Floyd Mayweather money.
"If he wants to make that fight, it's 50-50. He needs to stop looking at this as a business, and stop arguing about percentages, this man's worth and that man's worth.
"His biggest payday is with them two. Let the fans get what the fans want. That's how I see it. It depends on how they want it."
And he believes that Wilder's reputation has declined following Fury's impressive display on December 1.
Despite being knocked down twice, most thought Fury had still done enough to secure the victory.
Davison added: "His credibility as a champion has dropped because a high percentage of people thought Tyson won the fight.
"They need that fight to rebuild their credibility. Whether we want it, but they now need us, because we know we won that fight, as a lot of people do."
And Davison believes any rematch with Wilder should be held in the UK.
He said: "For us to go over there, it's got to match the reward. If not, then we're looking at it [Wilder vs Fury rematch] potentially over here. If it's over here, it needs to be a stadium fight."