On New Years Day, the worst kept secret in the wrestling industry was revealed when Cody Rhodes and The Young Bucks announced their new promotion - All Elite Wrestling.
The trio, Rhodes' wife Brandi and Adam 'Hangman' Page were all branching out from Ring Of Honor and New Japan Pro Wrestling to form AEW, and soon after announced a special event to make some big announcements.
Rhodes and his team played a bold move when deciding to hold their rally on January 8 in Jacksonville though.
Of course the location was obvious considering their backers - Shahid and Tony Khan - own the city's NFL franchise, the Jaguars.
But WWE were hosting their SmackDown show on the same evening just a few blocks away, and it was reported earlier in the week that company officials would be monitoring the event.
The first major announcement for the promotion was that 'Double Or Nothing' the first major event for their brand, will be hosted at the iconic MGM Grand Arena in Las Vegas on May 25, 2019.
And the second reveal would be big, as Page was interrupted on stage by former WWE Cruiserweight Champion Neville, now going under his pre-WWE stage name 'PAC'.
After stating a second big show would take place in Jacksonville later in 2019, Rhodes teased that the rally was over; only for WWE icon Chris Jericho to appear.
Jericho, who worked closely with Rhodes and The Bucks on his Rock 'n' Wrestling cruise in 2018, revealed that he had signed with AEW, and described himself as a 'maverick, an outlaw and a pariah' - presumably because of his decision to turn his back on WWE to try something different in the industry.
These are game-changing signings for AEW, who as a new promotion probably couldn't have wished to get someone as big as Y2J, despite his age.
The real major addition would be of course Kenny Omega, but with his New Japan contract expiring on January 31, no decision has been made about his future.
But with equal pay for men and women, two big events announced, Billy Gunn revealed as a producer and a talent roster that's slowly-but-surely coming together, it seems like WWE may have some real competition on their hands.