WWE clearly had a rough spell when it came to the second half of 2018, with ratings and viewership going into a decline.
Not helped by losing Roman Reigns in late October, the booking and creative of Monday Night Raw seemed to spiral into something terrible, whilst SmackDown at least showed some flashing signs of positivity.
And surprisingly the return of John Cena has kick-started 2019 in a positive manner for both brands, as he's had face-offs with the likes of Drew McIntyre and Becky Lynch to create drama and newsworthy moments.
There's other things going on within the company on a day-to-day basis though that fans don't tend to hear about, and part of that is building shows and events for well into 2019 and beyond.
Something that causes a lot of speculation and intrigue though within the company is creating trademarks.
WWE often file trademarks for shows, catchphrases and merchandise; some of the more recent ones include 'Work Horse Open Challenge' which referred to The Shield, and 'The Awesome One' which presumably will be attached to The Miz.
But their latest trademark filed could cause a lot of excitement within the WWE Universe and would be a true sign of the 'fresh start' coming into play.
It's been revealed that the company in the last few days have trademarked the phrase 'Worlds Collide' which almost certainly hints at a special event or pay-per-view - potentially involving the NXT brand.
NXT of course is the brainchild of Triple H, who has turned it from a developmental territory to a brand in its own right.
Many of the top Raw and SmackDown superstars have spent at least some time on the brand, including Finn Balor, Samoa Joe and Shinsuke Nakamura, with the likes of Seth Rollins competing when it was still developmental.
The 'Worlds Collide' moniker could very well be a brand warfare kind of show, which could pit the likes of Johnny Gargano, Velveteen Dream and Aleister Black in singles bouts against Rollins, Kevin Owens, Daniel Bryan and others.
If that does materialise, we could get some seriously classic matches and a pay-per-view for the ages.