Philippe Coutinho is knee-deep in criticism at Barcelona.
Gone are the days of being called Andres Iniesta's successor and in are the days of being slammed by Barcelona fans, raising serious questions about the £146 million transfer fee they paid to Liverpool.
The Brazilian flew out of the blocks with 10 goals in 22 outings last season, but his influence has waned since the summer and news of his poor performances have started to spread.
Premier League fans are now well aware of Coutinho's struggles and Liverpool fans are feeling smug about the Virgil van Dijk and Alisson Becker moves they've made in return.
And Coutinho's performances haven't improved amid all the media attention, with his recent showing during the Levante defeat attracting even more negativity.
Sevilla 2-0 Barcelona
So, it should come as little surprise that Ernesto Valverde decided to leave the 26-year-old out of his starting XI for the Copa del Rey semi-final against Sevilla.
The Blaugrana instead opted for the unlikely front three of Malcom, Carles Alena and new signing Kevin-Prince Boateng who's still in disbelief about his move.
Nevertheless, with Barcelona losing 1-0, the decision was taken to introduce Coutinho and he played the final 27 minutes at the Estadio Ramon Sanchez Pizjuan.
Coutinho's role in Sevilla goal
Coutinho didn't exactly inspire a dramatic comeback for Barcelona - who went on to lose 2-0 - but he managed to involve himself in a goal.
Sevilla would double their advantage through Wissam Ben Yedder in the 76th minute but it was how the home side gained possession that looked suspect on Coutinho's behalf.
First, he failed to beat Quincy Promes to a deflected pass that whizzed right past him.
Then, having regained possession, he was tackled twice in a matter of seconds while attempting to dribble past the Sevilla defence.
And finally, he kickstarted Sevilla's passing move to the goal by conceding possession with a botched skill. Check out the full passage of play below:
Oh dear, Phil.
In the space of 21 seconds, Coutinho managed to make three minor errors that snowballed into Sevilla racing down the pitch and giving Barcelona a serious mountain to climb.
It's almost like the footballing gods wanted to show mercy to Coutinho, but he just kept making a mistake as soon as he was reprieved.
Barcelona fans react on Twitter
And it was at that moment that the social media reaction to the Brazilian really took a turn for the worst with angry tweets raining in.
Question marks were beginning to be raised before Ben Yedder found the net, but the pitchforks were in hand by the time Coutinho gave the ball away for a second time.
It's clear that the former Liverpool man just isn't in the right headspace and he needs to make the appropriate changes to realise his potential at the Nou Camp.
There's no doubt that Coutinho is one of the best midfielders in Europe; he could just do with reminding Barcelona fans a little more often.
Do you think Barcelona should sell Coutinho? Have your say in the comments section below.