Earlier this season, many rivals fans were dubbing Mohamed Sarah a ‘one-season wonder.’
The Egyptian was never going to emulate his debut campaign at Anfield, where he scored 44 goals, winning the Premier League Golden Boot and the PFA Player of the Year.
But when he had only scored three goals in his opening 11 games for Liverpool this season, it looked as though Salah may just have had a freak start to his career on Merseyside.
However, as we enter February, he’s now scored 19 goals in all competitions and is two goals clear at the top of the Premier League goalscoring charts.
He took his Premier League goal tally to 50 with a brace during the 4-3 win over Crystal Palace last Saturday, becoming the second fastest player to do so in terms of minutes after Alan Shearer.
And Salah’s goals have helped Liverpool sustain a genuine title challenge this season as they sit four points clear of Manchester City.
However, everyone seems to be talking about his social media activity, rather than his goals, right now.
On Tuesday, he posted a rather cryptic tweet which read: "2019 Resolution: Time to get in touch, for real."
It became even odder when he removed his Twitter account before also taking down his Facebook and Instagram profiles too.
Why has Salah done that?
Well, journalist Mootaz Chehade has a theory.
On Wednesday he tweeted: "Mohamed Salah deactivating all his social media accounts after his last tweet 'time to get in touch, for real' is understood to be part of a campaign to raise awareness to the importance of real life communication away from social media. What a way to get his point across."
Later in the day, delivery service DHL uploaded an Instagram that appeared to reveal the truth.
They wrote: "We’ve reached Mo Salah and we can connect you to him!" and urged fans to "stay tuned."
Salah and the rest of the Liverpool players are currently in Dubai as they make the most of their 11-day break from Premier League action.
Upon their return, they host Leicester at Anfield next Wednesday as they look to remain favourites to win their first ever Premier League trophy.
And it seems Salah will be fully focussed on firing Liverpool to glory without the distraction of social media.