The fight between Chris Eubank Jr. and James DeGale has been a long time coming as two of the top middleweight boxers prepare to face off on February 23 at the O2 Arena.
The two fighters have been trading barbs for a long time, going back to 2016 when the two first sparred together, and the relationship between them has only got worse since then.
Serious talks about the fight began in late 2018 after DeGale vacated his IBF super-middleweight title in July.
The pair originally had planned to enter the ring in December of the same year, but eventually agreed on the February date for 2019.
As the build-up to the fight enters its last two weeks, the opponents begin to bring out their best trash-talk and during "Face to Face" on ITV this week, Eubank Jr. revealed a hilarious reason why he will beat DeGale.
Eubank recalled: "A couple years ago I was in a club in Dubai, I saw you in a club in Dubai and you got into a fight with Arge from TOWIE. A world champion got into beef with Arge from TOWIE.
"Worse than that, a guy like this, a world champion who acts like that can never ever beat me, a man like that can never ever beat me, I can't wait to go and show him a lesson."
Arge, better known as James Argent, is an actor and personality from The Only Way Is Essex and certainly isn't a qualified middleweight boxer.
Watch from 05:20 in the below video.
It's certainly one of the more peculiar slams in the run up to a boxing fight, but Eubank's message has been clear - after giving up his title and now this, DeGale is clearly not fit to serve as a champion.
Even if the accusations of Eubank are true, which DeGale goes on to swear they're not, it will be February 23 when we find out who is the true champion.
Just to be safe, though, DeGale will be hoping Eubank doesn't bring the cast of TOWIE out with him on the night.News Now - Sport News