We're already one month into the year of 2019, which means WWE are building the stories for WrestleMania 35.
And they will be hoping to regain some of the eyes on the product that they lost during 2018.
Ratings have been spiralling so much that Monday Night Raw had been setting record low numbers towards the end of last year, and SmackDown hasn't been doing as well as it should be either.
And you must be thinking that FOX Sports could be regretting purchasing the rights to show SmackDown Live from October as they continue to decrease on a regular basis - remember they paid over $1 billion for the privilege.
Yesterday's financial report though for the final three months of 2018 painted the company in an entirely different light altogether that showed it to be far from a sinking ship.
The company reported that the total revenue for the year came to $930.2 million, the highest ever recorded in their history.
Perhaps most notable of all though was the considerable increase of the 'other' section in the Quarter 4 reports, which are from October through to December 2018.
The number jumped from $20.6 million in the 2017 equivalent months to a whopping $63.5 million in the final three months of 2018 - a whopping $42.9 million increase.
Full figures are available at Fightful for those that don't want to read the 18-page press release, but there's some staggering numbers for an entity that many think are suffering.
This isn't at all surprising though when you remember what events WWE hosted within that time-frame, no matter how forgettable they were.
Special events were held overseas in both Australia and Saudi Arabia in October and November respectively, and it seems as though Super Show-Down and Crown Jewel were big money spinners for the company.
WWE's co-president George Barrios stated: "[The increase is] primarily due to the distribution of certain live, in-ring programming content in international markets as reflected in 'other.' - indicating that the company wouldn't have set those record high numbers without expanding their special events across the waters.
Seeing the figures now, is it any wonder that Vince McMahon decided to stick with Saudi Arabia after the controversy surrounding the alleged murder of journalist Jamal Khashoggi?
The ten-year Saudi deal is going to be one of WWE's biggest revenue streams for years to come, and it seems as though the fans are going to get their two shows a year in the Middle East, regardless of whether or not they want to tune in to watch them.News Now - Sport News