The Football Association and Barclays have today announced a landmark partnership, the biggest ever investment in UK women’s sport by a brand, with Barclays unveiled as the title sponsor of The FA Women’s Super League with effect from the 2019/20 season.
The multimillion-pound partnership will run until July 2022. This will see the top tier of women’s football renamed as the ‘Barclays FA Women’s Super League’ and the introduction of record levels of investment into the women’s game in England.
The new partnership includes The FA and Barclays working together to drive the growth of the women’s game at a grassroots level, with Barclays becoming the lead partner of the FA Girls’ Football School Partnerships, a nationwide scheme to help develop girls’ access to football at school.
Kelly Simmons, The FA’s Director of Women’s Professional Game said: “We are delighted to announce our landmark partnership with Barclays and are looking forward to them joining us on a journey to transform the future of women’s football.
Their record, multimillion-pound commitment will impact all levels of the game and will support our ambition to make the Barclays FA Women’s Super League the world’s most successful league, on and off the pitch.
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“Of equal importance is the support this provides to The FA Girls’ Football School Partnerships, a cornerstone to our ambition to double participation within The FA’s Gameplan for Growth strategy and will see girls across the country given the opportunity to begin a relationship with football, which we hope will last a lifetime.”
The FA Women’s Super League is Europe’s only fully professional domestic female football league and this new partnership will help The FA and the clubs transform the women’s game in England, driving increased awareness via significant allocated marketing spend, celebrating the league’s players and clubs and changing perceptions.
The partnership will also see the introduction of an annual £500,000 prize fund for the league, active as of the 2019/20 season and distributed based on final league position.
Jes Staley, Group CEO of Barclays, said: “Football has the power to transform young people’s lives, boosting their confidence, being part of a team and providing more opportunities to grow. The grassroots work through The FA Girls’ Football School Partnerships will help thousands of more girls in England to take up the sport and we look forward to partnering with The FA to deliver that.
“Barclays’ multi-year investment is also our salute to the professionalism of The FA Women’s Super League players, and we hope it will help take the game to new heights, making England’s domestic league a world leader.
“Our commitment to women’s and girls’ football, at a crucial time in its development, goes beyond pure sponsorship – we believe it can be a key to increasing participation, development and the wider visibility of the female game.”
The SSE Women’s FA Cup Semi-Finals will take place on the 14 April 2019, where the top four teams will battle it out for the finals on the 4 May 2019.
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