The National Basketball Association and YouTube today announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa.
In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals, and The Finals, the NBA Africa YouTube channel will celebrate the impact of African players in the NBA.
The channel will also showcase the league’s long history of growing basketball at all levels across the continent and using the game as a platform to inspire and empower African youth. The first two live game broadcasts on the new NBA Africa YouTube channel will take place on Sunday, March 24 and will feature the Charlotte Hornets hosting the Boston Celtics at 12:00 am (CAT) followed by the L.A. Clippers visiting the New York Knicks at 6:00 pm (CAT).
The channel will feature original and archived programming, including a collaboration with Africa-based YouTube creators on original content, a customized weekly magazine show and NBA documentaries featuring current and former African players and legends.
“The NBA Africa YouTube channel is yet another important milestone for the NBA in Africa and will allow more fans to access our games, live and on demand, across the continent,” said NBA Vice President and Managing Director for Africa, Amadou Gallo Fall.
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“As we enter the home stretch of the NBA season and teams fight for playoff positioning, we look forward to bringing the excitement of the NBA to more fans in sub-Saharan Africa while celebrating the NBA’s rich history and bright future in Africa,” said Manager of YouTube Partnerships in Africa, Dayo Olopade.
Last year, YouTube TV became the first presenting partner of NBA Finals and WNBA Finals. To date, the NBA YouTube channel has generated more than 5.4 billion views. Last month, the NBA and FIBA announced their plan to launch the Basketball Africa League (BAL), a new professional league featuring 12 club teams from across Africa.
The BAL will build on the NBA’s existing grassroots and elite basketball development initiatives on the continent, including the Jr. NBA, Basketball Without Borders (BWB) Africa and The NBA Academy Africa.