Kubrat Pulev has faced a massive backlash on social media after forcefully kissing a reporter at the end of a post-fight interview.
The Bulgarian had just defeated Bogdan Dinu with a seventh-round KO and was obviously delighted he had extended his record to 27-1, with his only defeat being against Wladimir Klitschko in 2014.
However, his win will now be marred by his embarrassing decision to kiss Jenny SuShe, who works for Vegas Sports Daily, after his fight.
The interview initially seemed pretty normal, with the two discussing his fight on the night and any future bouts, before the interview ended in bizarre fashion.
SuShe asked the 37-year-old whether he deserved a shot against Tyson Fury after he fights Tom Schwartz, Pulev replied with a simple "yes" before grabbing SuShe by the face and kissing her - see below.
- Hearn criticises Wilder’s funeral warning to Breazeale
- Maxwell defeats taunting opponent with just 10 seconds left
- Dillian Whyte fuming with Tyson Fury's next fight
SuShe remained professional and handled the unexpected kiss well, laughing it off rather uncomfortably before saying "Jesus Christ" and shutting the camera off.
She has since took to social media and said that the incident with Pulev was "embarrassing" and "strange".
Understandably, the Bulgarian was heavily criticised for his behaviour on Twitter, with users angry at his decision to kiss the reporter on the lips, with one saying it was "disrespectful" and others claiming it was sexual assault by the Bulgarian.
In his interview with SuShe, Pulev was sporting a big cut on his right eye, suggesting it was far from an easy night despite knocking out Dinu.
He faced some nervous moments on Saturday night, taking two heavy right hands in the fourth round.
Since his loss to Klitschko, Pulev has since defeated Derek Chisora, Hughie Fury and Kevin Johnson, before overcoming Dinu at the weekend.
He was set to fight Anthony Joshua in 2017, but an injury forced the Bulgarian to pull out and the world champion went on to fight Carlos Takam instead.