Conor McGregor's latest 'retirement' announcement has gone down as well as expected.
The Notorious did something similar back in 2016, but then went on to fight Nate Diaz in Las Vegas and make more millions off the UFC.
There is a school of thought that McGregor is doing the exact same this time around.
He tweeted from his official account: "Hey guys quick announcement, I've decided to retire from the sport formally known as "Mixed Martial Art" today. I wish all my old colleagues well going forward in competition," he posted on Twitter.
"I now join my former partners on this venture, already in retirement. Proper Pina Coladas on me fellas!"
If McGregor's statement is true, his last mixed martial arts bout will have been his loss to Khabib Nurmagomedov in October.
The post-fight brawl that night made all the headlines and the rivalry between the pair is one of the most hostile in world sport.
And after McGregor's announcement, Khabib couldn't resist tweeting, claiming there is 'only one king in the jungle'.
The Russian fighter wrote: "There can be only one king in the jungle. Only ☝️."
Khabib is currently serving a nine-month suspension from the UFC after his brawl with McGregor's team in Vegas.
The Dagestan brawler's future in the sport is still under doubt, with Khabib regularly teasing a switch to boxing.
Text messages from Dana White have also been leaked online, with the UFC president seemingly in support of McGregor's decision.
"He has the money to retire, and his whiskey is KILLIN' it," White wrote.
"It totally makes sense. If I was him, I would retire too. He's retiring from fighting, not from working. The whiskey will keep him busy, and I'm sure he has other things he's working on.
"He has been so fun to watch. He has accomplished incredible things in this sport. I am so happy for him, and I look forward to seeing him be as successful outside of the octagon as he was in it."
With his whiskey brand Proper Twelve currently booming, White feels the Notorious has made the correct decision.