Newcastle boss Alan Pardew will attempt to recruit support for striker Andy Carroll rather than sell him when the January transfer window opens.
The 21-year-old, who has been ruled out of Sunday's Barclays Premier League trip to Wigan with a thigh injury, has established himself as one of English football's hottest properties during the first half of the season and has been rewarded with 11 goals to date.
That has attracted the attention of potential purchasers, but Pardew said: "Our priority if we can is to strengthen offensively, if possible, so that will be the area in which we are looking."
He added: "I just think the market is going to be so tight and there are only going to be a few players on the market who could wear the Newcastle jersey, so it's a small market and we will have to compete and see if it works for us."
Asked about the rumours over players leaving St James' Park, Pardew replied: "I have actually got no problem with that.
"We are sound in terms of our players, but we want to add to the group if we can.
"We have got players we need to protect here and the media are quite ferocious about who is coming and who is going, so it's just about getting an even keel with the market and understanding where it is."
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