Eddie Hearn has shot back at Tyson Fury, after the controversial heavyweight labelled his father - and Matchroom Sport chairman - Barry Hearn 'an old red-faced fool'.
In a video posted on his personal Instagram account, the former world champion also went on to say that Hearn Jr should 'sort his dad out' and 'give him [Barry] another can of beer, and put him back in the cupboard'.
The tirade at the Hearns seems to be in response to Barry's comments on Fury's upcoming opponent Tom Schwarz - with Hearn Sr having questioned his willingness to face off against the sport's best, despite his outspoken and seemingly straight-talking past.
Hearn also seemed to have irked Fury by claiming that Schwarz sits down in 93rd position in BoxRec's international rankings, a point the fighter refuted in his post - claiming Schwarz instead ranks as the WBO's number two challenger, and sits within the top ten in the IBF.
Addressing the comments aimed at his father, speaking to iFL TV, Hearn Jr was clearly less than impressed at the 'Gypsy King's' comments and questioned his own colourful past.
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"I thought it was really disrespectful to be honest. He's talking about, 'he's a boozer, a drinker'. He's not, but let's look at history of people.
"You can't really be pretending you're this great role model and then talking to people like that.
"So I was disappointed with Tyson's comments, but it is what it is with him. One minute he's giving his entire purse away to charity, which he obviously never did, and on the other hand he's now going back to his ways of negativity.
"I don't take too kindly to anybody talking about my family".
Eddie, Group Managing Director within Matchroom Sport's growing sporting presence, has established himself as one of boxing's most influential promoters - securing the sport's first ever $1 billion deal in May of 2018 with American network DAZN.
Both Eddie and Barry remain controversial figures within the sport despite their standing and share a not-so-friendly professional rivalry with fellow big-name promoter Frank Warren.
It is this rivalry that has also helped to add fuel to the fire that rages within the heavyweight division currently, with Hearn's fighter Anthony Joshua, Warren's Tyson Fury, and Shelley Finkel's Deontay Wilder, all fighting on different networks at present.
When pushed on his own opinion on Fury's next fight and long-term plan however, Hearn was quick to play down any building tensions.
"He [Tom Schwarz] ain't the best, that's all my dad was saying, but it's obviously hit a nerve with Tyson. But again, Tyson does a great job of telling people he's this and he's that.
"He's turned down the Deontay Wilder rematch, let's not lose sight of what's happened here.
"And I understand that because he's making a lot of money, but I'm not gonna respond and start slagging him off, because I can't be bothered with it".News Now - Sport News