Two weeks ago, WWE hit new non-holiday record low numbers for Raw and SmackDown Live in the United States.
The most concerning figure to backstage officials would have been Raw's third hour slipping below two million viewers.
It's not a good time for these kind of numbers to be coming in, especially with the company just signing a huge deal to take SmackDown Live to Fox starting in October.
Step forward Jack Swagger though who thinks he's found the solution to WWE's issues.
Swagger was let go by the company in early 2017 following years of being stuck in mid-card purgatory, and is trying to carve out a successful MMA career for himself.
He's already 2-0 in Bellator, admittedly the competition hasn't looked strong so far, but he's already making headlines for a controversial ending to his last fight, one where he was booed by fans in his post-fight interview.
Swagger still has an interest in WWE though, and has drawn up a theory on how they can address the slumping ratings.
“Well to me it’s like how many weeks in a row can you provide five hours, six hours of wrestling contests truly entertaining? You can only sustain that for so long so I think they need to change their model,” Swagger told Pro Wrestling 24/7.
“I think they need to move into a season - start at SummerSlam, end at WrestleMania and then have that time off where you can refresh everything or restart everything.
“I know Vince doesn’t like that because he wants to be working and making money, but it’s incredibly tough to put out compelling and entertaining content that you haven’t seen and honestly you’ve seen everything that they’re doing right now.
"So, it is what it is so maybe it will change or maybe they don’t care and they go their network and will just keep doing what they do.”
Theoretically, a seasonal model just couldn't work in the current climate considering the huge deal WWE have just signed with Fox, but Swagger's suggestion is bound to be a popular one amongst the WWE Universe.
With a lot of fans disillusioned with the current product, is it time for a huge change in the way WWE is broadcast?