Leon Best opened his Newcastle account with a fine hat-trick as the Magpies plunged hapless West Ham deep into relegation trouble with a 5-0 thumping.
The 24-year-old, who had not scored a senior goal in a week short of a year, plundered a first-half double and, after Kevin Nolan had made it 3-0, completed his treble on the hour.
Strike-partner Peter Lovenkrands added a fifth three minutes later as Alan Pardew's men ran riot against his former club.
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