Antoine Griezmann is the talk of the footballing world right now - just the way he likes it.
The Frenchman famously declared last summer that he was rejecting a move to Barcelona in a 45-minute documentary entitled 'La Decision'.
He then put pen to paper on a new mega-money contract at Atletico Madrid but just a year later, he has declared that he is leaving the club this summer.
Barca are the favourites to activate his €125m release clause and sign him.
Given Luis Suarez's age and the poor form shown by Philippe Coutinho, Griezmann would be a fantastic signing on paper.
- Santi Cazorla recalled to the Spain squad
- Iniesta & Torres are struggling in Japan
- Real Madrid 'make contact' with Salah
But he's not exactly Mr. Popular at the Camp Nou and the Catalan media have made their opinion on the Frenchman very clear - and it's not a good one.
The regions most prestigious publication Sport have absolutely torn into the 28-year-old.
As per Sport Witness, they wrote: "To sign Griezmann is to end any show of respect for the colours. It is to become PSG, to become a club that cares little for everything that has nothing to do with money and to win.
"Win at whatever price. It is taking the shovel, digging a hole and burying everything that smells of those values."
Wow. When a publication with a lot of sway in Catalonia starts printing reports like that, perhaps the signing doesn't add up.
Sport end their controversial piece by writing: "To sign Griezmann is to make the arrogant child who jokes about his classmates the captain of the school team.
"The decision, now, is in the hands of Barça. And, unlike the Frenchman, it is not permissible to make a mistake."
The media play a crucial role in Barcelona, as seen with Coutinho this season.
Griezmann would have a lot of making up to do if he were to arrive and success is far from guaranteed at the Camp Nou...News Now - Sport News