The hours are ticking before Double Or Nothing kicks off a new era in sports entertainment for All Elite Wrestling.
Led by the likes of former WWE talent Cody Rhodes and Chris Jericho, with Jim Ross on commentary, there's much anticipation that the promotion can do big things in the wrestling industry.
It was reported last week that before Money In The Bank, Stephanie McMahon led a backstage meeting with the talent roster to talk about social media numbers, and the meeting addressed AEW as WWE's 'competition'.
It's been a big debate as to whether or not the two promotions will be competing with each other in the short-term and the long, but no-one can seem to agree on one answer.
One man who will know how WWE works from the top is Kevin Nash and he has chimed in with his opinion.
The former world champion is very good friends with Triple H, who just so happens to be an Executive in WWE, so he will be in a great position to know how the business goes down inside-out.
Speaking at the Starrcast II convention before Double Or Nothing in Vegas, Nash thinks that WWE will be keeping a close eye on AEW as they look to make their mark in the wrestling world, but doesn't see them as direct competitors just yet.
"Of course it's on their radar, but if you've ever been around that megalopolis of a business - when you've got someone like Triple H running at 100 miles per hour all day, every day - they've got a big, wonderful publicly-traded enterprise they've got to run and take care of every day, they can't put too much time thinking about competition," said Nash to Alex McCarthy of talkSPORT.
"When their competition starts doing better numbers and goes public and starts selling stock..."
So he thinks the potential is there for AEW to become competition, but they've got a long way to go, and that would include Tony Khan listing the promotion on the stock market.
We won't fully know how many people are going to tune in to AEW on a weekly basis until their weekly show debuts this coming Autumn, but we will get a rough idea when pay-per-view numbers are released.
They've already sold out the MGM Grand Garden Arena, which will see over 17,000 people pack in to watch the main event between Jericho and Kenny Omega - and things can only get better from there.