Announcement videos are a big part of transfers nowadays.
Football clubs are getting more and more creative to make their announcements shareable on social media.
But, they don't always come off.
Sometimes a line is crossed. Some teams have tried desperately to make their post shareable that it has blown back in their face.
And that's exactly what happened to Crystal Palace on Wednesday night.
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The Eagles pulled off their fifth signing of the summer when they announced James McCarthy had signed from Everton for £3 million.
He now joins up with former teammate James McArthur, who played alongside the Irishman earlier this decade.
Crystal Palace tried to play on this but it backfired spectacularly.
The video starts with McArthur at an Internet Cafe searching on Friends Reunited.
He then finds McCarthy's profile, before letting out one of the most cringeworthy 'Yeahhhh's!' you are ever likely to hear.
Wow. That has to go down as the worst announcement video of all time.
It's almost so bad that it's funny.
It wasn't on Crystal Palace's Twitter page for long, however.
The club deleted it shortly after it was posted, presumably because they realised what a mistake it was.
They did in fact make reference to the video though, in their next tweet, writing: "VAR check complete. 😬 Tweet deleted..."
Maybe it was all a publicity stunt after all.
McArthur was the star in the video and McCarthy admitted he had spoken to him before the move.
“I can’t wait to get started. It feels like a very nice club, nice family club," he told Crystal Palace's official website.
The fans obviously come out in their numbers and I spoke to James [McArthur], he couldn’t speak any more highly of it. I’m delighted to be here; it’s a fresh start that I thought I needed.”News Now - Sport News